Most real estate professionals will agree that when selling a home, one of the most important factors is marketing. More than ever before, home sellers are particularly interested in knowing how their real estate agent should be marketing their home.
One of the biggest complaints from unhappy sellers is that they don’t feel their real estate agent is marketing their home properly or enough. There are many real estate marketing techniques that top real estate agents utilize. Some of these real estate marketing techniques relate directly to promoting a sellers home and others do not, but certainly have a huge, albeit indirect, impact on the overall marketing of a sellers home.
As one of RE/MAX Condos Plus’ top real estate agents out of the downtown Toronto area, I believe it’s extremely important that my sellers understand where their home will be marketed, how it will be marketed, and why. Additionally, it’s important for all home sellers to understand that there are many other real estate marketing techniques that top real estate marketers are using to improve their overall marketing exposure behind the scenes.
Did you know that over 90 percent of home buyers are beginning their home search online? If that staggering statistic doesn’t catch your eye, it should! It’s extremely important when selling a home that your home is being exposed everywhere online. Top selling real estate agents have a strong online presence.
That presence starts with your realtor having his or her own website. To receive maximum online exposure when selling a home, it’s very important that real estate agents have a website that is well maintained, modernly designed, and consists of all the necessary information a potential buyer might be looking for. Your website is, after all, your main business front, and it should be very customer focused and user friendly.
Some of the top signs of a user friendly and top performing website include a featured listings page detailing all the pertinent information about your listed homes (including video, high resolution photos and detailed descriptions), community or blog pages (providing community updates, market insight, and helpful tips and reminders) and, of course, mobile compatibility.
Check out some of my latest blog posts for an example of how I communicate well-timed information.
When it comes to video, let’s just say that people love video, period! The impact that video has had on real estate marketing has been monumental. Buyers can now sit in the comfort of their home and virtually walk through a home.
The video that I have incorporated has by far gone the extra mile. Instead of just edited photography put together to music, I incorporate drone technology that gives the viewer the impression that they are floating through the home of their dreams. It’s entertaining, inspiring, and very luxurious. It’s made a huge difference, and can really impact a potential buyer’s decision.
Take a look at what I mean here!
Having a strong social media presence is also a major key, and knowing how to tap into your audience can make or break you depending on the content you choose to convey your way of doing business. Knowing your audience and what they expect of you should be easily defined by how you manage your social media. Take a look at how I run one of my social media accounts here.
Client testimonials can also go a long way. For many, being able to read reviews from your realtor’s past clients is a major bonus in helping to feel more comfortable.
For example, my clients Jordana and Igor, owners of 68 SEURAT PLACE that I sold during summer of 2017, wrote this beautiful write up:
“We couldn’t be happier with the service we received from Guy. He skillfully led us through a market which was in the midst of a rapid decline to successfully sell our home. There was a great deal involved to make this happen.”
“He made sure that our home was staged well by bringing in professional stagers and working with them to achieve his larger vision. He then crafted a marketing strategy which made our home stand out from the rest. This was particularly important as sales declined substantially in our neighbourhood while listings ballooned.”
“Guy was in regular communication with us. He answered questions, alleviated concerns and updated us on interactions he had with potential buyers, and realtors selling in the area. He did a great deal of research on the changing market conditions to try and understand how to best price our home so that it would sell at the highest possible price.”
“Guy negotiated skillfully, highlighting the right key points to the buyers and provided enough incentive for them to commit to the purchase. At the same time, he let us know what he thought the best move was to make the sale happen. He made it a point not to pressure us and encouraged us to make a decision we would be happy with in the end.”
“Working with Guy, it was clear that he takes pride in his work, and operates with skill, intelligence and integrity. We have already recommend Guy to family, and would not hesitate to recommend him to anyone else looking for an excellent realtor.”
To take a closer look at how I marketed the sale of their home, please click here.
In 2017, I received my Certified Luxury Home Marketing Specialist® (CLHMS) designation and simultaneously earned the Million Dollar Guild®(GUILD) recognition. Both are based on my knowledge, experience and expertise in the luxury market.
Just as it is important to know the market, its trends and numbers, it is vital to understand how to best market a home no matter the sales climate or time of year. Staying tuned into this constantly changing environment is above all, the key to my – and other great realtors’ – success!
